News
BOCHEM® Laboratory-Website now in Russian language!
We are prepared
by Bianca Bochem, 27.03.2007
It's your fault, if you don't count on Russia
We are prepared: BOCHEM® Laboratory-Website now in Russian language!
Have you ever had a look at Russia on a world map?
With more than 17 Mio square meters space and more than 140 Mio inhabitants Russia is a huge country with a big potential, especially in the laboratory market sector. Since three years now Bochem® is exhibiting on a common booth "Made in Germany" on the fair Analytica Expo, today's name A‑TESTex Analitika, in Moscow. One of the biggest challenges on the fair, on the website and in the daily business is the Russian language. In the big cities like Moscow and St Petersburg people do speak English and German, but if you go outside just 100 km, it's different. Bochem® tries to solve this problem with the enlargement of the website from now 5 to then 6 languages. The Russian website is ready right before the exhibition A-TESTex Analitika in April 2007. Even for the content management system the Cyrillic letters were a challenge, but finally it worked. To be also prepared for the future incoming requests from Russia, one employee of the company is learning Russian at school (VHS) since 1 year and goes to St Petersburg for one month to improve the language and to be able to understand and handle these requests.
Since the 15th of March 2007 you can choose on www.bochem.com the Russian flag and you will read:
Добро пожаловать на Интернет-сайт компании BOCHEM®, производителя лабораторного оборудования.
